Chrontendo is not a monetized channel, so this particular change doesn't affect me. It is quite obvious that Youtube is gearing up to make some changes in the way it deals with monetized content. However, there are some rather bizarre things about these Content ID notices. First of all, the notices are being issued overwhelmingly to gaming channels. Also, a number of videogame companies, Capcom, Valve, Naughty Dog, and others are making statements saying they are not behind the notices.
What seems to be driving the notices is not the game content specifically, but instead, the music. A lot of reports are coming in from a digital music distribution company called Idol. Several little known music companies seem to be popping up in the content claims, and some of these claims are pretty unusual. Take for example this video, from the Youtube user, Gopher, who gives examples of the claims he's been receiving.
One of the claims is about the Billie Holiday song "Crazy He Calls Me." The message states that the recording is administered by one "Pirames International SRL." This is some sort of music company based in Milan. Their website is pretty barren. Their LinkedIn profile claims "1-10 employees," and they have a Youtube channel which focuses mostly on Italian artists, though I see Marilyn Manson and Amanda Palmer listed as well. It seems odd that Marilyn Manson's new album would be handled by this tiny little company in Italy, but the US it was released though an indie label, Cooking Vinyl, so its entirely possible Pirames is Manson's Italian distributor. But what about the Billie Holliday song? "Crazy He Calls Me" was recorded for Decca, and I'm pretty sure those recordings are currently owned by Universal. Since Universal is a huge, multinational music company that controls a sizable portion of all the music in the world, it is pretty unlikely that these Pirames guys ended up with the rights to that song. The other song, by Eddy Christiani is listened as being from APM Music, a large licensing company. Presumably they are the ones who licensed the song to Bethesda for use in the game, so this one makes a bit more sense. Though Eddy Christiani, a Dutch musician, recorded that song in 1948, meaning it would have been in the public domain in Europe when Gopher made that video. (I think Gopher is based in Europe. Not sure how international copyright law would factor in, since Youtube is based in the US.)
The pattern seems to be content being flagged not by the owners of the music, or the game publishers, but the music licensing companies. What strikes as strange is the utter triviality of these content claims. How much value does a few moments of background music in a Let's Play video have? Very little. Yet much more valuable properties are flagrantly being posted on Youtube without the rights-holders' permission.
|Unless the artist is Prince, this sort of thing is common on YT.|
What's my connection to all this? Well, I received a Content ID notice for the F.E.A.R. video I uploaded in my last post. The supposed rights holder was, again, some obscure music company. The artist/song in question pulled up absolutely zero matches in a Google search. The company's website didn't give much info on what sort of musical services it offered. But the crazy thing was this: the part of the video in question did not really contain any music. The only sounds were in-game footstep sound effects. There was also some kind of barely audible ambient background drone that may have been considered as music.
For those who are hit with a Content ID match, Youtube has an option to remove the offending music. I did this, and I far as I can tell, the only thing it did was remove around 1 second of that background drone. If you watch the updated video now, it's not even noticeable. It's after the part where I jump out the window, right the before big explosion starts, right at about 14 seconds in. Listening to the original video, I'm not even sure anything was removed, as the background noise can't be heard as clearly in the YT video as it can be in the original video capture.
Incidentally, I had received an earlier content match with Chronturbo 4, during the Blazing Lazers segment. This was completely legit, as it flagged the footage from the Gunhed movie. In that case I disputed it as fair use, and the flag was removed.
Obviously the recent round of Content ID matches is causing a number of uploaders to sweat bullets. As for myself, I'm pretty baffled that as someone who's video consist mainly of copyrighted images and sounds, the one troublesome match I've received was on 2 seconds of background sound effects.